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UK Advertising Regulator Calls Penis Enlarger's Claims 'Misleading' (Video)

The UK’s Advertising Standards Authority (ASA) ruled on Oct. 7 that a penis enlarger website's claims about its device were "misleading" because of a lack of evidence (video below).

An unidentified person complained to the ASA about the claims of the Jes-Extender, which is owned by Comfort Click, notes

The Jes-Extender UK website currently states, "The Jes-Extender penis enlargement tool can enlarge the length of your penis without surgery by using the method of traction. Traction has been used for centuries and has the potential to grow your penis by up to 24% from its original size."

However, the ASA notes that the website also said: "Increase your penis size by 1.1 inches over 4 months with 1200g of traction force … This gives an additional 0.74 inches to the penis when flaccid … You can expect a weekly average growth of 0.07 inches."

Comfort Click provided its evidence to the ASA, but the organization ruled: "However, we did not consider these to be sufficient evidence alone to support the claims. Because we had not seen sufficient evidence to support the claims that Jes Extender could enlarge penile length, we concluded the claims were misleading and had not been substantiated."

The ASA also ordered Comfort Click "not to make efficacy claims for their product in the absence of adequate substantiation.”

The Jes-Extender website does cite a study by the British Journal of Urology, but that study on penile enlargement and extenders doesn't specifically endorse or mention the Jes-Extender.

Sources:, Advertising Standards Authority,, British Journal of Urology via / Photo Credit: Jes-Extender Product Image


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