Television network 2M in Morocco broadcast some makeup tips for women on how to conceal their injuries from domestic violence on Nov. 23 (video below).
The morning show "Sabahiyat" featured makeup expert Lilia Mouline, who demonstrated some "beauty tips" on a woman's facial bruises (also done with make-up) to "camouflage traces of violence," notes Australia's ABC News.
"We hope that these beauty tips help you continue your normal life," Mouline said during her segment.
Mouline told viewers how to cover up a "beating" with this tip: "Make sure to use loose powder to fix the makeup so if you have to work throughout the day, the bruises don't show. Use foundation with yellow in it, if you use the white one, your red punch marks will always show."
The TV segment was supposed to plug the International Day for the Elimination of Violence against Women on Nov. 25, but generated outrage instead.
The High Authority of Audiovisual Communication (HACA) issued a petition that stated: "Do not cover domestic violence with makeup, condemn the aggressor!"
In response to the outrage, 2M released a statement Nov. 25 on Facebook (translated):
Following the broadcast by the channel during the show Sabahiyat of November, 23, 2016, a section makeup on "the camouflage traces of violence," the direction of 2M provides the following clarification:
- the management believes that this section is completely inappropriate and has an editorial error of judgment in view of the sensitivity and the gravity of the subject of violence against women.
- this approach is in complete contradiction with the editorial line of the chain, with the charter 2M valorization of the image of the woman and especially with the commitment of 2M for 27 years in favor of the defense, the rights of the wife. Commitment known and recognized by our public and civil society. It is to point out that the show Sabahiyat aired during the current week of headings on the legal arsenal of protection of the rights of the wife.
- the chain offers its sincerest apologies for this error of judgment.
- the chain is committed to take the necessary steps towards the people responsible for this error and to strengthen the tools of control and supervision on this subject.
While thanking the people who, through social networks, have shown a vigilance to which the string is very attentive, 2M recalls his unwavering commitment in favor of the defense of the rights of the woman who is and who will remain One of the paramount values of the chain.