A straight male YouTube prankster recently asked 100 guys in London if he could have their phone numbers while being filmed by a hidden camera (video below).
"Ed" didn't use any small talk, but rather approached the blokes and simply asked for their digits in his social experiment, noted Towleroad.com.
He strikes out completely until asking no. 37 for his number. At the end of the day, Ed got 13 numbers and 87 "no's."
Joe My God notes how none of the men whom Ed approached got too aggressive when he solicited them (which likely would have happened only a decade ago).
In an experiment in June, Ed tried the same approach with women and got five out of 100 numbers (video below).