A young woman reportedly fell 40 feet to her death while trying to take a selfie on a bridge in Moscow.
Anna Krupeynikova was sightseeing with a group of friends when she leaned against a fence to take a picture of herself, according to the Irish Mirror. The fence gave way, and she plunged to her death.
The 21-year-old, a recent college graduate who enjoyed dancing, was celebrating a friend’s birthday by touring the Russian Capitol.
"Suddenly I heard a yell and someone said 'Anna fell down.’ I thought it was a joke but then I saw the reaction of people who went and looked over the side of the bridge," one of the members of her group told reporters, according to the Irish Mirror.
Police are investigating whether she had been drinking, although her friends told local television that they had been having fun but were all completely sober.
Julia Ivanova, spokeswoman for the Moscow police, stated that they were investigating Krupeynikova’s death as well as the bridge’s upkeep to see who was responsible for maintaining the faulty fence.
Krupeynikova is the most recent in a series of Russians who have died while taking selfies. The Telegraph reports that at least 10 Russians have died and 100 have been injured while taking selfies in the last year alone.
In January, two men blew themselves up in the Ural Mountains while taking a selfie holding a grenade with the pin pulled out. The phone with the selfie remained intact.
In May, a teenager in the Ryazon region attempted to take a selfie while climbing on a railway bridge. He came into contact with live wires and died.
“Along with the advantages of the modern world there are also new threats,” Interior ministry spokesman Yelena Alexeyeva told the Telegraph. "We want to remind citizens that the pursuit of 'likes' in social media can put them on the road to death."
On Tuesday, the Russian police began a new “Safe Selfie” campaign.
"Unfortunately we have noted recently that the number of accidents caused by lovers of self-photography is constantly increasing," said Alexeyeva.