Israeli officials are accusing an apartment hotel in Arosa, Switzerland, of anti-Semitism after the hotel asked Jewish guests to shower before swimming in the hotel's pool.
The hotel quickly captured international attention after a guest of the Paradies apartment hotel uploaded a photo of the sign, Agence France-Presse reports.
"To our Jewish Guests, women, men and children, please take a shower before you go swimming," it reads. "If you break the rules I'm forced to [close] the swimming pool for you."
Paradies received further backlash for another sign informing "Jewish guests" they could only access the facility's freezer between 10 and 11 a.m. and between 4:30 and 5:30 p.m.
"I hope you understand that our team does not like being disturbed all the time," the sign said.
Israeli Deputy Foreign Minister Tzipi Hotovely called the incidents "an anti-Semitic act of the worst and ugliest kind."
"We must make sure that the punishment for incidents such as these will serve as deterrents for those who still harbor the germ of anti-Semitism," said Hotovely, who was demanding the hotel's owner faces criminal charges, reports The Algemeiner.
The signs have reportedly been removed from the hotel.
Jewish groups such as The Simon Wiesenthal Centre are now demanding Switzerland close "the hotel of hate and penalize its management," adding the reference to "showers" can be construed as a reference to the fake shower heads in the Nazi gas chambers.
Meanwhile, Swiss foreign ministry spokesman Tilman Renz said it told Israel's ambassador to Switzerland, Jacob Keidar, "Switzerland condemns racism, anti-Semitism and discrimination in any form."
Paradies manager Ruth Thomann insists it was an innocent mistake and she is not an anti-Semite.
"We have lots of Jewish guests, and they have been coming here for 40 years," she said. "I would not take Jewish guests if I had a problem with them."
She explained her hotel is popular with ultra-Orthodox Jews because of how accommodating it is to their needs, including offering access to a freezer in its staff room for kosher food.
Some guests had reportedly complained other guests were not showering before using the pool and demanded she do something.
"I wrote something naive on that poster," she said, adding it was a "mistake" and she should have addressed all guests with the message.
Not everyone believed her explanation.
"Her excuses are lame," wrote one Daily Mail reader. "Totally disgusting example of how antisemitism is alive and well."
"No one is that naive," added another. "She knew full well what she was doing."