Yahoo Ready to Sell Delicious to Mystery Buyer


Yahoo is reportedly ready to sell bookmarketing site Delicious for $1-2 million, according to Business Insider.

An unnamed source says a mystery buyer plans to make Delicious a strategic purchase. That purchaser hasn't been named -- but many speculate it could be StumbleUpon, which just raised a fresh round of $17 million. StumbleUpon hasn't issued any comment about a potential purchase yet.

The news of Yahoo's eagerness to sell Delicious was reported in December of 2010. According to Business Insider, Delicious' infrastructure is dependent on Yahoo technology. Thus, since the news broke, Yahoo has been separating Delicious from its own technology.

"Our source says Delicious has zero monetization," says Business Insider. "But it's one of the most highly regarded products at Yahoo. People are very loyal to the product, and Yahoo says it's the most widely used internal property at Yahoo."

Back on December 17, the Delicious blog ran the following entry:

What’s Next for Delicious?

Many of you have read the news stories about Delicious that began appearing yesterday. We’re genuinely sorry to have these stories appear with so little context for our loyal users. While we can’t answer each of your questions individually, we wanted to address what we can at this stage and we promise to keep you posted as future plans get finalized.

Is Delicious being shut down? And should I be worried about my data?

- No, we are not shutting down Delicious. While we have determined that there is not a strategic fit at Yahoo!, we believe there is a ideal home for Delicious outside of the company where it can be resourced to the level where it can be competitive.

What is Yahoo! going to do with Delicious?

- We’re actively thinking about the future of Delicious and we believe there is a home outside the company that would make more sense for the service and our users. We’re in the process of exploring a variety of options and talking to companies right now. And we’ll share our plans with you as soon as we can.


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