An online adult company, SexShop365, has created a new vibrating bicycle seat cover for women called "Happy Ride."
The normal looking bike seat cover is supposed to provide "vibration stimulation" while a woman rides.
According to the Daily Mail, the Happy Ride includes padded lining and a black nylon cover, but underneath hides a powerful vibrator.
Happy Ride's control gadget allows women to raise or lower the vibration rate, turn it on or off.
Claire Bowden of SexShop365 claims the demand for exercise adult toys has grown over recent months because of the bestselling erotic novel "Fifty Shades of Grey."
"It was only a matter of time before the two were combined to make your daily cycle even more pleasurable," says Bowen.
Source: Daily Mail