Apple recently announced the launch of two new iPhones, the 5C and 5S, each of which garnered the media and consumer attention typical of any new hardware release from the company. However, early presale figures for the 5C suggest that the California tech giant might have run into a major sales snag.
“All signs point to slower sales than previous years, say the tech bloggers, even though, so far, only one actual number has been released, The Atlantic’s Rebecca Greenfield wrote Tuesday.
That number comes from China's second largest wireless company, which said online preorders for the two new iPhones "exceeded 100,000 units." The same carrier received 300,000 preorders for the iPhone 5S a year ago, which might be why Apple’s stock took a major hit, albeit with a quick rebound.
Even so, that figure only includes preorders for the 5C, since preorders for the 5S in China started Tuesday. And that’s not even the most concerning part, claims Greenfield.
“The lack of figures from Apple on U.S. sales, however, have the bloggers more worried. Historically, within the first week of pre-orders — sometimes after the first day — Apple puts out a press release touting the record-breaking sales, notes The Verge's Chris Welch. This year: Radio silence. Last year Apple sold two million phones in the first 24 hours of pre-orders. To be fair, Apple has only opened up the 5C, and not the 5S, for pre-order in the U.S so far. While Apple has decided to push the 5C with this new ad, lots of tech pundits — myself included — are holding out for the 5S,” she writes.
For the past three years, Apple has been quick to boast about presales success with the iPhone 4, iPhone 4S, and iPhone 5, writes Welch.
“In 2010, Apple announced that the iPhone 4 had seen 600,000 pre-orders in 24 hours — the most the company had ever received in a single day. Things only grew from there. The iPhone 4S surpassed one million pre-orders in 24 hours, with the iPhone 5 doubling that success one year ago. Last year, Apple's update came on the Monday after pre-orders began, but the company's PR team has been mum today. And Wall Street may have noticed the silence.”