Google is reportedly going to drop Google+, which was supposed to compete with Facebook and Twitter.
Google has pushed YouTube and Gmail users into Google+, and has even linked Google search results to Google+, but the “required” Google+ integrations didn't go so well.
YouTube co-founder Jawid Korem slammed Google for requiring Google+ in order to comment on YouTube videos in 2013, noted The Guardian.
According to Tech Crunch, the news about Google+ coincides with the departure of Google executive Vic Gundotra, who was a driving force behind Google+.
While a Google rep. denied these reports, Tech Crunch states, "According to two sources... talent will be shifting away from the Google+ kingdom and towards Android as a platform, we’re hearing."
The unidentified sources also told TechCrunch that Facebook’s purchase of WhatsApp was also part of the reason behind the end of Google+.
Gmail will continue to be linked to Google+, but there will no longer be required integration of Google+ to other Google products.
The study found that advertising products tend to survive, while social media products and Google’s third-party acquisitions have a high chance of closing.