Amazon is defending a product that uses the c-word on its website as "light-hearted."
The UK's Advertising Standards Authority (ASA) banned a Christmas card which included the text: "You're a c*nt. Sorry, I meant to say Merry Christmas."
Amazon wrote to the ASA claiming it should not have been banned because "the card was not offensive, aggressive or lewd in its message. It was meant as a bit of light-hearted, irreverent fun," reports The Guardian.
Amazon claimed that the card did not target any particular group, and was not likely to cause offense to any particular race, religion, gender, sexual orientation, disability or age.
Amazon said that because a "small minority" find the word offensive, the card should not be banned from sale for the public. Amazon also claimed that the card was not an advertisement, but a product.
The ASA said that the c-word card listing was an advertisement and the ban was "entirely appropriate," reports the Daily Mail.
In its defense, the company behind the card, Smellyourmum.com, claimed that a BBC documentary in 2007 used the c-word repeatedly.
Sources: Daily Mail and The Guardian