Video: New LeBron James Nike “Rise” Commercial

LeBron James’ new “Rise” commercial will get a grin out of even his biggest critics. It features the controversial Miami Heat star showcasing all sides of his personality and doing so in a clever and fascinating manner.

The most highly scrutinized portion of the commercial will no doubt be James borrowing the famous Charles Barkley line, “I am not a role model.”

“In 'Rise,' we amplify LeBron’s voice,” said Davide Grasso, Vice President of Nike Global Brand Marketing. “We’re celebrating his courage to forge his own journey even when others may have disagreed with his decisions. It’s this Just Do It spirit that defines LeBron and Nike as we strive to inspire all young athletes.”

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