The Nets, formerly of New Jersey fame, are moving to Brooklyn next season. The move has inspired a lot of excitement and noticeable enthusiasm because, in all honesty, that franchise and its fans haven’t had anything to be excited about in a while. And while Chris Christie is clearly pretty salty about the team packing up its toys and moving on, the rest of the world doesn’t really care and wishes everyone involved well.
Earlier this week, the Nets unveiled their brand new team logo, colors and apparel in a big ceremony. Everything (logo, gear, etc) is in black and white now, and it was reportedly designed that way by the team’s most famous owner, Jay-Z.
Well, apparently the Nets’ new flavor doesn’t sit well with New York Post writer, Phil Mushnick. Here is what he wrote in his “Equal Time” column this week:
As long as the Nets are allowing Jay-Z to call their marketing shots — what a shock that he chose black and white as the new team colors to stress, as the Nets explained, their new “urban” home — why not have him apply the full Jay-Z treatment?
Why the Brooklyn Nets when they can be the New York N------s? The cheerleaders could be the Brooklyn B----hes or Hoes. Team logo? A 9 mm with hollow-tip shell casings strewn beneath. Wanna be Jay-Z hip? Then go all the way!
Here’s the question: how can a fully functioning adult really not see how blatantly racist that is? What exactly about a black and white logo is equal to a 9 mm with hollow-tip shells? What exactly about it would lead one to believe that the team should be called the New York N------s?
How do you make that leap?
As remarkable as Mushnick’s original take is, what’s equally great is that the New York Post decided to run the piece. An article saying that a black guy should’ve called his team the New York N------s, what could possibly go wrong?
The “It’s okay because Jay-Z says the n-word in his rhymes” defense should be coming in 5..4..3…