October is Breast Cancer Awareness Month and the National Football League (NFL) will don pink rally towels, cleats and footballs to help raise money once again in support.
This year marks the fifth anniversary of the campaign, and beginning this week players, coaches and cheerleaders will be wearing and using autographed pink merchandise, which will also be auctioned off at the NFL Auction website. All proceeds from the merchandise sale are being donated to fund research and benefit the American Cancer Society.
One team that is giving back is the Baltimore Ravens, who created a variety of initiatives that will be highlighted at Sunday’s Ravens vs. Packers game on Oct. 13. The following are some of the initiatives:
- Ravens staff, family members and volunteers will distribute over 50,000 pink ribbons to fans as they enter stadium gates on Sunday morning. In collaboration with the American Cancer Society, the initiative, called A Crucial Catch: Annual Screening Saves Lives, reminds women 40 and older about the importance of having an annual mammogram.
- Prior to the game’s kickoff, approximately 25 women – a combination of breast cancer survivors and those currently undergoing treatment – will be honored during an on-field ceremonial tribute.
- The Ravens will also incorporate many pink elements into Sunday’s game. Ravens players and coaches will wear pink items throughout the game, including cleats, gloves, hats, wristbands, Gatorade towels and more. Ravens cheerleaders will sport pink pom-poms, team mascot Poe will wear a pink jersey, and members of Baltimore’s Marching Ravens will wear pink plumes. In addition, the Ravens Gameday magazine will feature a pink hue.
A number of NFL partners are also creating pink items for Breast Cancer Awareness games and with the merchandise sold in stadium retail stores and online, a portion of proceeds will support the cause by funding breast cancer charities. For more information, visit www.nfl.com/pink.