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NBA Video: Nike's New LeBron James "Shine" Ad

By Surya Fernandez

By now you've seen the new Jordan ad featuring Dwyane Wade, Chris Paul and Carmelo Anthony hooping it up with mere mortals on a variety of different courts.

Now it's Nike's turn to showcase LeBron James with the similar Basketball Never Stops theme entitled "Shine", but with a more introspective view point as it showcases LeBron's hard work and dedication to the game, no matter the time.

Check it out...

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