The National Congress of American Indians is weighing in on the NFL team name controversy surrounding the Washington Redskins with a poignant ad released ahead of the Super Bowl.
“This week’s celebration of football is exactly why we need to keep talking about the D.C. mascot,” the NCAI told Indian Country Today Media Network in an email. “Cheering for a football team should never include the casual use of a racial slur. It is important for all teams and all of their fans that the name of the D.C. team is changed.”
The commercial features Native Americans of all tribes. Posted below it on YouTube is the contact information for the Redskins, NFL Commissioner Roger Goodell, and The Washington Post.
The ad for ChangetheMascot.org doesn’t actually use the R-word.
“Unyielding, strong, indomitable. Native American call themselves many things,” the ad says, “the one thing they don’t …”
It then closes on an image of a Redskins football helmet.
Team owner Dan Snyder repeatedly stated that he will not change the team name.
Redskins general manager Bruce Allen has begun working with GOP consultants to push back against the campaign to change the name, ThinkProgress reported last week.
The official site for the NFL team features a #RedskinsPride page with the tagline “Our past isn’t just where we came from – it’s who we are.”