The Miami Dolphins have decided to set their blackout threshold at 85%, joining the Tampa Bay Bucs and the Oakland Raiders in taking advantage of the NFL’s new blackout policy.
“The thought process of why we’re doing it is pretty basic; it’s consistent with our philosophy over the last three years and probably longer which is to do everything possible we can to keep the games available on local television,” Dolphins CEO Mike Dee said Friday.
Last season, the Dolphins avoided several blackouts by working with corporate advertisers and the local CBS station to buy up remaining tickets. The Dolphins may still have trouble making the 85% threshold, but the lower threshold should make it easier for Dolphins ownership to buy up any remaining tickets.
The NFL’s new blackout policy is still flawed, but at least fans in three markets will likely see more games on television. And given that the NFL is finally recognizing that the times have changed since blackout policies were first created, it’s hard to understand why the government needs to be enforcing NFL blackouts.
So Sports Fans Coalition will continue to fight to eliminate government support of unethical and counterproductive blackouts.