Madden 13 doesn’t need creative, funny advertising campaigns to sell one hundred trillion copies.
It doesn't need random cameo appearances from various out-of-place big names who are just trying to weasel in on the action.
This is one of the most highly anticipated video games of the year, and it’ll do massive numbers with or without celebrity promotion.
Fortunately, the fact that they don't need celebrity help didn’t stop the powers that be behind Madden from getting Paul Rudd and Ray Lewis to make a commercial anyway.
Madden 13 ships on Aug. 28.