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Whites, Not Blacks, Hate Heat’s LeBron James

By Alex Groberman

In a recent column, Vincent Thomas made the fascinating argument that a very deep social and cultural lesson could be taken away from LeBron James’ Q Ratings. While James’ ratings have in fact fallen as widely reported, the dip in love came only from white people.

Thomas details the split:

“According to The Q Scores Co., for non-blacks, LeBron's positive Q rating went from 18 percent in January to 10 percent in September and, more telling, his negative Q rating went from 24 percent to 44. Nearly half of the non-blacks in this country don't like the dude. Meanwhile, LeBron's positive Q rating among blacks went from 52 percent in January to 39 -- a noticeable drop -- but his negative Q rating barely budged, going from 14 percent to 15. Among African-Americans, says The Q Scores Co. executive vice president Henry Schafer, the shift in opinion was mostly to neutral.”

There are a few funny things about this story.

First and foremost, it’s great that while every major media outlet last week was kind enough to note James’ Q Scores are plummeting faster than Allen Iverson’s NBA prospects, none of them mentioned  James’ scores were dipping with specific demographics. You would think more people than just Thomas would see the racial split involved. Yet it took this long for someone to point it out. And, even now, if you do a search for the topic, its limited coverage is staggering.

Race in basketball is a touchy subject. You’re not supposed to note the...

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