Holy Grail for Dana White and the Ultimate Fighting Championship has apparently been obtained. According to the Sports Business Journal the UFC and Fox have agreed to a multi-year deal that will put as many as four events a year on Fox as well as the Fight Night shows and TUF finales on their sister channel FX. The UFC has long been searching for that right television deal and it seems they now have it.
The massive deal is reportedly worth up to $90 million a year and will last seven to eight years.
The UFC currently has deals with SpikeTV and Versus that expire at the end of the year, whether or not they continue doing business is unknown but it seems highly unlikely. No official word has been given from the UFC as of yet but all signs point to the deal being reached.
Michael David Smith of MMAfighting.com brings up a great question in what kind of fight cards will the UFC put on Fox?
It’s a fascinating question because the UFC brass will want to do this right, but they typically used the SpikeTV and Versus cards to showcase the up and coming talent.
Will that format now change? Will fans see more title fights on free TV now?
Either way this is a big step forward for the UFC and MMA in general. The Fox deal will put the UFC and MMA in many more households now which will only further its mainstream status.
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