Over the past few weeks, as has become an October tradition, NFL players and cheerleaders have been seen wearing a lot of pink items on the field to help promote Breast Cancer Awareness Month. Fans can purchase many pink items, but questions remain as to how much money is actually going toward breast cancer research.
Business Insider reports that according to data obtained from the NFL by ESPN’s Darren Rovell , the NFL "takes a 25% royalty from the wholesale price (1/2 retail), donates 90% of royalty to American Cancer Society."
When all is said and done, only 8.01% of money spent on pink NFL merchandise is actually going towards cancer research, according to Business Insider.
In a critical report, Sports On Earth states that research suggests that the NFL and its corporate partners are more concerned with enhancing their public images -- especially among women -- and ultimately revenues, than they are with addressing breast cancer, and they seek to manipulate NFL fandom in the name of public health.
According to the NFL, any money they take in, that is not donated to ACS, is used to cover the costs of their breast cancer awareness program, "A Crucial Catch." The NFL also told Business Insider they donated approximately $1 million per year to the American Cancer Society in the first three years of the program.