Ego Flex: LeBron James Makes 'Crown' His Nike Logo


The Daily Heat didn’t get into this business for stories as easy as this. But we'll take 'em.

Recently, while doing an interview Miami Heat superstar forward LeBron James introduced the world to a brand new logo on his shirt.

Being the humble, quiet and non-braggadocios guy he is, James has made a little crown his new Nike logo. You know, because he’s a king. Or at least because his enablers (Happy Thanksgiving, Maverick), team of PR gurus (we didn’t say good PR gurus) and his biggest fans at ESPN (the what index?) keep telling us so.

Don’t believe that James’ massive ego is so humongous that he would actually make a crown his logo?

See for yourselves over HERE.

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