$3 Million for Super Bowl Ad, $3 for Workers Who Paid for It


By James Parks | AFL-CIO Blog

Nearly 100 million football fans across the country will be tuning
in to watch Bruce Springsteen belt out his trademark songs celebrating
America’s workers during halftime at the Super Bowl this evening. They
also will see two new 30-second commercials—estimated to cost at least
$3 million each—from Bridgestone Firestone, the world’s largest tire
company and the halftime sponsor.

But none of the viewers will see Austin Natee and his fellow
workers. Natee is president of the union that represents the thousands
of Liberian rubber workers who earn $3 on a good day, but whose hard
labor creates the profits that Bridgestone Firestone uses to pay for
the halftime spectacular.

When he was in Washington, D.C., last year to accept the 2007 Meany-Kirkland Human Rights Award
on behalf of the rubber workers, Natee explained how Bridgestone
Firestone continually exploits workers and pollutes the environment.
Saying the workers live in modern-day slavery, he explained that rubber
tappers work 14 hours a day and must tap 750 rubber trees and
accumulate 150 pounds of latex daily—all for little more than $3 a day
and a monthly 100-pound bag of subsidized rice if quotas are met.

Tappers walk for miles with more than 140 pounds of rubber in metal
buckets on their backs, Natee says, and the company fails to provide
them with basic safety equipment such as goggles to prevent the latex
from dripping into their eyes and blinding them.

Concerned sports fans can click here
to send an e-mail to National Football League (NFL) Commissioner Roger
Goodell and Bridgestone Americas CEO Mark Emkes urging justice for the
Liberian rubber workers.

Emira Woods, co-director of Foreign Policy In Focus at the Institute for Policy Studies, says for less than the cost of a Super Bowl sponsorship, Bridgestone Firestone could make a difference in its workers’ lives. 

"Bridgestone Firestone spends millions to sponsor the
Super Bowl, yet a small fraction of that amount could alleviate the
heavy burden of exploitation of workers and the environment in Liberia.
After three years of pressure from the workers, the adjacent community,
and government officials, it is past time for Firestone to do the right
thing. The NFL has a responsibility to sports fans across the country
to not mire its marquee event with endorsers like Firestone that also
sponsor labor and environmental abuse around the world."

Since 1926, Bridgestone Firestone has operated the world’s largest
rubber plantation in Liberia, with widespread child labor, abuse of
workers’ rights and environmental damage, according to activists with
the Stop Firestone Coalition. Representatives of the United Steelworkers (USW) and the AFL-CIO Solidarity Center found horrid living conditions on the plantation.

The USW, which represents Bridgestone Firestone workers
in the United States, has supported the Liberian workers for the past
two years through training programs, workshops and education in
partnership with the Solidarity Center.

After a long struggle, workers finally held the first free and fair
union election and signed their first contract negotiated by an
independent union leadership in August 2008.  The agreement was a major
step forward in the long struggle of workers to protect their rights.

But Firestone has failed to implement many of the important
improvements in the new contract. For example, the new contract reduced
the size of the production quota, but many workers report that they are
still being forced to produce at the old quota level, which means they
must hire subcontractors or use the labor of their family members in
order to finish their work and be paid.

Firestone also has not fully implemented health and safety
improvements in the new contract and has not provided transportation.
The new contract also mandated improved conditions for children,
including transportation to school; yet Firestone has neglected these
provisions almost entirely.

Bama Athreya, executive director of the International Labor Rights
Forum, said, “Bridgestone Firestone needs to stop playing games with
workers and their families in Liberia.”

"The halftime show sponsor should immediately honor its
commitments in the historic contract signed with the workers in
Liberia, and the NFL should refuse to renew any contracts with
Bridgestone until they can play fair in Liberia."



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