It’s proven that oppression isn’t sexy at all.
Yandy, an online retailer, listed a Halloween costume of a “Brave Red Maiden” for nearly $65. It was referencing Hulu’s series “The Handmaid’s Tale” and the garb worn by the women who were forced into surrogacy. The outfit’s provocative rendition had a white bonnet, red cape, mini dress.
The description says, “An upsetting dystopian future has emerged where women no longer have a say.” It continues to read, “However, we say be bold and speak your mind in this exclusive Brave Red Maiden costume.”
The Halloween costume outraged social media users instantly.
A screenshot of the costume was posted by a Twitter user who questioned “why,” further adding a sarcastic comment that said “nothing like a sexy rape victim for Halloween fun.”
A different user stated, “This is so far from the point I can’t even.” Another user said, “Our society doesn’t take the rape of real women seriously, why should they take the rape of fictional women seriously?”
As a response to the brewing controversy, Yandy removed the listing from the website. The Phoenix-based company then replaced the previous link with an apology.
“Over the last few hours, it has become obvious that our “Yandy Brave Red Maiden Costume” is being seen as a symbol of women’s oppression, rather than an expression of women’s empowerment,” expressed the clothing retailer. “This is unfortunate, as it was not our intention on any level.”
In its continuation, the statement said: “Given the sincere, heartfelt response, supported by numerous personal stories we’ve received, we are removing the costume from our site.”
The cloak from “The Handmaid’s Tale” by Margaret Atwood has been seen as a feminist symbol to counter the oppression of women around the world. Demonstrators have recently donned the costume outside of the Supreme Court’s nomination hearing for Brett Kavanaugh.
In truth, Yandy showed that the resistance symbol influenced the Halloween costume, which was deemed distasteful by many.
Their statement said, “Our initial inspiration to create the piece was through witnessing its use in recent months as a powerful protest image.”
Yandy also stated, “We support our customers being comfortable in their skin, regardless of who they are or what they choose to wear. Our corporate ideology is rooted in female empowerment, and gender empowerment overall.”