The Beta Mu Chapter of the Alpha Phi sorority at the University of Alabama recently released a recruiting video (below) that features white college girls having fun, wearing bikinis, giving girl-on-girl piggyback rides and blowing kisses.
The video, which is supposed to draw new members, has caused a firestorm for being too white and sexually objectifying the young women who chose to be part of it.
Writer A.L. Bailey wrote an opinion piece for AL.com, published on Aug. 14: "It's all so racially and aesthetically homogeneous and forced, so hyper-feminine, so reductive and objectifying, so Stepford Wives: College Edition. It's all so ... unempowering."
The video was taken down by the sorority, notes Fox 6, and Deborah Lane, associate vice president for university relations, released a statement:
"This video is not reflective of UA’s expectations for student organizations to be responsible digital citizens. It is important for student organizations to remember what is posted on social media makes a difference, today and tomorrow, on how they are viewed and perceived."