A prank video (below) to promote the third installment of "The Ring" movie series, "Rings," has become a big hit on YouTube.
The TV section of a store was equipped with a television that had a screen that rose up, which allowed a girl dressed as Samara from the "Ring" movies to climb out of the TV and reach for terrified shoppers, notes RT.
Customers screamed and ran out of the area each time Samara made an appearance. Store employees were in on the joke.
BD Horror Trailers and Clips posted the video on YouTube with a plug for the upcoming "Rings" film:
First you watch it, then you die. Watch as hidden cameras capture the reactions of unsuspecting customers when Samara comes for them IRL. Rings is in theatres February 3, 2017.
A new chapter in the beloved Ring horror franchise. A young woman becomes worried about her boyfriend when he explores a dark subculture surrounding a mysterious videotape said to kill the watcher seven days after he has viewed it.
She sacrifices herself to save her boyfriend and in doing so makes a horrifying discovery: there is a "movie within the movie" that no one has ever seen before.
In more movie industry news, ABC Digital apologized for accidentally listing Amy Adams and Tom Hanks as Oscar nominees for Best Actress and Best Actor on the Oscar.com site on Jan. 24, notes Variety:
This morning, in an attempt to release breaking news as announced, ABC Digital briefly posted inaccurate nomination information on the Oscar.com website. The nominees announced by the Academy on Twitter were accurate. ABC quickly identified and corrected the errors. We apologize to the Academy, press, and fans for any confusion.
Adams starred in the critically acclaimed film "Arrival," which was nominated for Best Picture, but Adams was shut out, even though she carried most of the movie.
Hanks starred in "Sully," which was seen as a longshot nomination for the two-time Oscar winner.