If you live in the United States and watch television, then you have probably seen thousands if not millions of commercials throughout your lifetime. Most commercials barely catch our attention and serve more often as a signal that it’s time to step away from the screen and use the bathroom or grab a glass of water in the kitchen. However, every so often, a commercial connects to our hearts and has the power to capture our attention and maybe even bring a tear to our eyes.
This commercial, which was broadcasted around Christmas time, shows just how much of a positive impact the holiday has on families. And the commercial, which was created by the super creative and world-class advertising agency responsible for the advertisements done for French telecom giant Bouygues touches our hearts in the most heartfelt and intimate way.
Because their ad honors the tried-and-true family values, the same type of values that Americans love, it has the power to expand beyond cultures, and beyond country borders and touch the hearts of people all over the world.
When you watch this French ad, you’ll be inspired to pick up the phone and call a loved one that you have not spoken to in some time. Perhaps, you haven’t spoken to your parent in a week or so or have lost touch with a dear friend or cousin. The phone is the perfect way to reconnect as this French company wants to remind you. Getting on a call is an easy way to show someone that you love them – and it doesn’t hurt to say the word either.
Instead of focusing on the grand arc of humanity, this French ad follows one father and son pair throughout their life. It is set to the soundtrack of “Come and Get Your Love,” a classic hit from 1974 that most everyone adores.
In the ad, you’ll see how dad does everything in his power to make his son smile. And while the commercial starts when his son is a baby, dad manages to adapt his antics to suit the boy as he becomes a child, a teenager, and then an adult.
The television ad proves to be ambitious. It spans the scope of this pair’s entire life, capturing heartwarming moments of connection that almost every human can relate to. But the moment becomes even more potent when we watch the cycle of life repeat itself as the son in the ad becomes a dad himself and finally understands all the things his father did for him. As parents know, it’s not easy to raise a child up the right way.
Viewers of the ad from around the globe agree, Bouygues created a piece that not only tells a story that many people can relate to, they did it in a way that actually makes you want to use your phone (and their service) to stay in touch with the people you love and appreciate in your life. Take a moment to watch the ad now.