Ryan Lochte, the U.S. Olympic swimmer who was recently charged with lying to police in Brazil over an alleged robbery that appeared to be debunked, is now starring in a new commercial for a crime prevention device (video below).
In the ad, posted on Lochte's Instagram page Aug. 30, the gold medalist states: "I’ve been traveling a lot lately. We all like to have fun, but it’s a good idea to stay safe. I don’t go anywhere without ROBOCOPP. It's this tiny device. All you do is pull the pin and it releases a startling alarm that can get you out of a bad situation."
Lochte pulls the pin, sets off the annoying noise, and smiles.
ESPN reported on Aug. 22 that Lochte lost his endorsement deals with Speedo, Gentle Hair Removal, and Airweave.
Speedo said in a statement:
While we have enjoyed a winning relationship with Ryan for over a decade and he has been an important member of the Speedo team, we cannot condone behavior that is counter to the values this brand has long stood for. We appreciate his many achievements and hope he moves forward and learns from this experience.
Syneron Candela, the parent company of Gentle Hair Removal, stated:
Syneron Candela will be ending its partnership with Ryan Lochte. We hold our employees to high standards, and we expect the same of our business partners. We wish Ryan well on his future endeavors and thank him for the time he spent supporting our brand.
Airweave is a proud sponsor of the U.S. Olympic and Paralympic Teams and our dedication to athletic achievement is unwavering. Our endorsement agreement with Ryan Lochte was in support of the Rio 2016 Olympic Games.
After careful consideration, we have made the decision to end our partnership with Ryan Lochte. We remain committed to supporting Team USA and the athletes preparing for the Paralympic games.
Ralph Lauren also had bad news for the swimmer:
Ralph Lauren continues to proudly sponsor the U.S. Olympic and Paralympic Team and the values that its athletes embody. Ralph Lauren's endorsement agreement with Ryan Lochte was specifically in support of the Rio 2016 Olympic Games and the company will not be renewing his contract.