The conservative activist group One Million Moms is upset about a new commercial from Taco Bell that includes the word "hell" (video below).
The ad, a parody of working in corporate America, is set to a song that includes these lyrics: "When your morning is hell / Just go to Taco Bell."
The One Million Moms website urged people to tell Taco Bell to pull the commercial because children may be watching:
Taco Bell is following a trend in crude commercials. While a few fast food restaurants are cleaning up their ads, Taco Bell decided to air a commercial that includes foul language.
The newest Taco Bell commercial says, "When your morning is hell, just go to Taco Bell." They should not use the word hell in a jingle. We all know children repeat what they hear.
Taco Bell’s "Morning is hell" ad is irresponsible and offensive. This inappropriate advertisement is airing during primetime when children are likely watching. It is extremely destructive and damaging to impressionable children viewing the commercial.
In another incident involving controversial advertising, a commercial featuring a Hispanic mother and her young daughter making a perilous trip from Mexico to the U.S. has gained attention after certain segments were censored during its Super Bowl airing.
The 84 Lumber ad, which included the immigrants confronting a border wall, was not aired in its entirety by Fox. The edited version directed viewers to the company's website to watch the rest.
84 Lumber's president Maggie Hardy Magerko told The New York Times: "I still can’t even understand why it was censored. In fact, I’m flabbergasted by that in today’s day and age. It’s not pornographic, it’s not immoral, it’s not racist."
Fox would not comment, but NFL spokesman Brian McCarthy told the newspaper in an email: "We review spots to ensure they do not violate our advertising policies. The [edited] ad that will air does not violate our policies."