Nutella refused to personalize a jar for an Australian five-year-old girl named Isis.
A Nutella campaign launched in September allows fans to personalize a jar, but denied doing so for five-year-old Isis because it could misinterpreted or viewed by the public as inappropriate, reports The Sydney Morning Herald.
In recent years the name Isis has become associated with the Islamic State of Iraq and al-Sham, who uses ISIS as its acronym. The group is known for raping, killing, and pillaging, and is responsible for the November 13 attacks on Paris.
Ms. Taylor's son, Odhinn, was also initially refused a personalized jar. After negotiating with a store manager, however, his name was allowed.
Yet the manager refused to make the same exception for ISIS - a move that was later backed by the company at large when Ms. Taylor took this issue further.
"I'm really quite upset by this," the girl's Mother - Heather Taylor - told Craig Baker, Nutella's parent company's, Ferrero Australia, chief executive. "You are actually making my daughter's name dirty. You are choosing to refuse my daughter's name in case the public refers to it negatively."
Ms. Taylor named her daughter after the Egyptian goddess, ISIS a matriarch who befriended the disadvantaged. She has no plans to change her daughter's name and fights to clean up the bad reputation the Islamic State has given it.
"This is an acronym that is used incorrectly by the media that Nutella are supporting," Ms Taylor said. "We need to be calling the Daesh death cult by their name, Daesh."
In a Facebook post, she added. "This negative publicity of such a beautiful name needs to stop now. My 5 year old is already being discriminated against through no fault of her own...Luckily my daughter is five and does not understand this yet, but she soon will, as she already reads her name in papers and magazines."