A makeup-wearing 3-year-old girl is generating substantial online controversy.
The little girl's name is Liriana and she has built up an impressive following on Instagram with her cosmetic tutorials, reports the Daily Mail.
Her mother, Suella, originally posted a video of Liriana in October, notes Good Housekeeping. When the video was reposted by the popular Instagram accounts MyMakeupCover and HudaBeauty, it quickly went viral with more than a million total views.
Suella films Liriana applying eyeshadow, blush, concealer, mascara, and lipstick.
"She does her own makeup from start to finish. I just sit there and record her while she does her own thing," Suella told Yahoo! Beauty, the Daily Mail reports. "She loves to copy everything that I do. Literally everything has to match with me: Our outfits, makeup, hair. It's so funny and she's been this way since she was like 1 and a half."
There have been encouraging comments from many viewers.
In one person's opinion, "Makeup is a fun creative outlet just like drawing and painting."
Another joked that Liriana "knows how to do her makeup better than me!!!"
However, there have also been numerous criticisms.
"This is why our young girls are so obsessed with looks," said one critic. "This is wrong."
Equally direct, if less eloquent, was the person who said: "This is so freaking stupid. Her parents are so stupid."
One commenter warned: "Toxic chemicals in that makeup that she's rubbing directly into her eyes."
Another said that when Liriana "becomes a teenager she can obsess about makeup," but that she is too young to be obsessing about it now, and "needs to have another interest like drawing, swimming, or playing piano to take her mind off makeup."
Suella says she was initially confused by the negative remarks.
"I started to record her doing her makeup for my family so when I was reading people's comments saying I'm trying to sell her or taking away her innocence or that making her not love herself without makeup, I was baffled."
But after thinking about her critics and their comments, she concluded that "nothing that they were saying was true."
"My daughter does not wake up and put makeup on," Suella explained. "She just loves to play with it from time to time and I have no problem allowing her to do it because we've all done it. I don't think any mother would bring that negativity to their child; this is all for fun."