Reality TV star Kim Kardashian's latest Throwback Thursday Instagram post is doing what she does best: getting publicity.
With her April 13 post, she is throwing back to her 2015 sponsored post about Diclegis, a morning sickness pill, reports Cosmopolitan.
Her original 2015 post, as quoted by NBC News at the time, read:
OMG. Have you heard about this? As you guys know my #morningsickness has been pretty bad. I tried changing things about my lifestyle, like my diet, but nothing helped, so I talked to my doctor. He prescribed me #Diclegis, and I felt a lot better and most importantly, it's been studied and there was no increased risk to the baby. I'm so excited and happy with my results that I'm partnering with Duchesnay USA to raise awareness about treating morning sickness.
The post drew the ire of the U.S. Food and Drug Administration, which issued a warning letter:
The Office of Prescription Drug Promotion (OPDP) of the U.S. Food and Drug Administration (FDA) has reviewed the Kim Kardashian Social Media Post (social media post) (2015-006901) for DICLEGIS (doxylamine succinate and pyridoxine hydrochloride) delayed-release tablets, for oral use (DICLEGIS) submitted by Duchesnay, Inc. (Duchesnay) under cover of Form FDA 2253. The social media post was also submitted as a complaint to the OPDP Bad Ad Program. The social media post is false or misleading in that it presents efficacy claims for DICLEGIS, but fails to communicate any risk information associated with its use and it omits material facts. Thus, the social media post misbrands DICLEGIS within the meaning of the Federal Food, Drug, and Cosmetic Act (FD&C Act) and makes its distribution violative. 21 U.S.C. 352(a), (n); 321(n); 331(a). See 21 CFR 202.1(e)(5). These violations are concerning from a public health perspective because they suggest that DICLEGIS is safer than has been demonstrated.
Now, with her latest effort, Kardashian appears to be poking fun at the earlier controversy, by inserting a typical FDA disclaimer into her caption, which created an absurdly awkward post:
#Ad Remember this? Just want to remind all of you that if you’re miserable with #morningsickness like I was, try changing your diet & lifestyle first. If you still feel sick, don’t wait-ask your doctor about #Diclegis (doxylamine succinate & pyridoxine HCl), the only FDA-approved medication for morning sickness. It’s the most studied drug in pregnancy & it worked for me! I want to empower all moms-to-be and encourage them to speak up. #DontSufferInSilence! The most common side effect is drowsiness. Visit diclegis.com Additional safety information can be found below & at DiclegisImportantSafetyinfo.com. Duchesnay USA encourages you to report negative side effects of prescription drugs to the FDA. Visit fda.gov/medwatch or call 1-800-FDA-1088. For U.S. Residents Only. Diclegis is a prescription medicine used to treat nausea & vomiting of pregnancy in women who haven’t improved with change in diet or other non-medicine treatments. Limitation of Use: Diclegis hasn’t been studied in women with hyperemesis gravidarum. Important Safety Information Do not take Diclegis if you’re allergic to any of the ingredients in Diclegis. You should also not take Diclegis in combination with medicines called monoamine oxidase inhibitors, as these medicines can intensify & prolong the adverse CNS effects of Diclegis. Do not drive, operate heavy machinery or other activities that need your full attention unless your healthcare provider says that you may do so. Do not drink alcohol or take other central nervous system depressants such as cough & cold medicines, certain pain medicines & medicines that help you sleep while you take Diclegis. Severe drowsiness can happen or become worse causing falls or accidents. It is not known if Diclegis is safe & effective in children under 18 years of age. Keep Diclegis & all medicines out of the reach of children. Tell your healthcare provider about all of your medical conditions, including if you’re breastfeeding or plan to breastfeed. Diclegis can pass into your breast milk & may harm your baby. You shouldn’t breastfeed while using Diclegis.
To make sponsored posts less ridiculous, the FDA is reportedly considering new guidelines for celebrities to use in their social media endorsements, NBC notes.