Kendall Jenner wore a white T-shirt that made a strong feminist statement out in public just a few weeks after her Pepsi commercial debacle.
The reality TV star, who did not issue a comment about the Pepsi incident, sported a $710 Dior top that read: "We should all be feminists."
The fashionista completed her look with beige ankle boots, cropped, high-waisted jeans with zippers running down each leg, a snakeskin belt, and stylish narrow sunglasses, People reports.
A portion of the profits from sales of the shirt was reportedly given to pop singer Rihanna's Clara Lionel Foundation.
She was snapped wearing the statement top as she was leaving a photography studio in Los Angeles, the Daily Mail reports. Her sisters Kim, Khloe and Kourtney Kardashian were reportedly also present for the group photo session.
The famous siblings then had lunch together at the Little Door restaurant in Beverly Hills.
Jenner was in the controversial hot seat some weeks ago for starring in a "tone-deaf" ad campaign by Pepsi.
The television ad had Jenner participating in an urban protest, which concluded with her handing a policeman a Pepsi as onlookers in the ad applauded in celebration.
The commercial was derided and poorly received by disapproving Black Lives Matter activists, including Martin Luther King Jr.'s daughter, Bernice King, who attacked the nature of the ad.
In a response statement issued after Pepsi pulled the commercial, the soda pop company apologized, claiming it "was trying to project a global message of unity, peace and understanding." The cola giant continued: "Clearly we missed the mark, and we apologize."
The soft drink maker also said it regretted that Jenner was "in this position" as a result of the negative reaction to the ad.
Jenner refrained from issuing a statement on the matter and, reportedly, journalists at Coachella were asked not to question the TV star about it.
According to TMZ, any journalist who dared to broach the issue would "forever be persona non grata."
Jenner was an open supporter of Democratic presidential nominee Hillary Clinton in the run-up to November's presidential election.
She is not the only star to be seen sporting the tee. Natalie Portman wore hers to the Women's March in Los Angeles, and the shirt has been spotted on several bloggers and fashionable street style women at Paris Fashion Week.
Actress Jennifer Lawrence also modeled the T-shirt in a recent Christian Dior campaign, matching it with jeans and layered necklaces.