Chick-Fil-A has launched a new initiative to promote the value of uninterrupted family time in its restaurants.
Customers walking into the fast food chain may have noticed a new box called a "Cell Phone Coop" at the entrance, Fox 5 Atlanta reports. As part of the new challenge, Chick-Fil-A is asking customers dining with their families to leave their cell phones, smartphones, and other technology in these designated boxes in order to avoid interruptions during their meal.
The "Cell Phone Coop" comes with a sign that explains the rules of the challenge:
1. Turn all family cell phones to silent and place in the cell phone coop.
2. Enjoy your meal and each other's company distraction free.
3. After the meal, let Chick-fil-A know that your family has successfully completed the challenge and each member will receive a small Icedream cone.
A spokesperson for the restaurant chain told Fox 5 that the challenge was created by Brad Williams, the owner of two Chick-Fil-A establishments in the metropolitan Atlanta area. Although the company does not have a list of participating restaurants, several other establishments have reportedly adopted the idea.
One of these is the Chick-Fil-A Rivers Avenue restaurant in North Charleston, South Carolina. Many customers at this branch have successfully completed the challenge, including Charleston Southern University's head football coach and his family.
According to data gathered by the Pew Research Center, 90 percent of American adults owned some type of mobile phone as of January 2014, while 64 percent of American adults owned a smartphone as of October 2014.
The Pew Research Center also found that 67 percent of mobile phone owners frequently check their phones for missed calls, messages and alerts -- even when they don't notice the phone ringing or vibrating.