Josi Denise, a former blogger, used to make up to $1,500 per posting. But the 27-year-old mother of three recently quit her popular blog, The American Mama, because it was ruining her real home life (video below).
"I was a mommy blogger and it consumed my life," Denise told ABC News' "Good Morning America" on May 31.
Denise originally began blogging to make some extra money at her home in Evansville, Indiana. She built her followers up to 50,000 unique viewers per month, but was miserable because she had to stage "perfect" pictures of her life for sponsors who paid her.
"I was posting photos that were happy because I needed that post," Denise recalled. "If it was a sponsored post especially, I needed the happy photos. So, if I had a deadline to meet for sponsored posts, and we weren't actually having a great time, I still needed to get those photos."
Denise quit her mommy blogging in a brutally honest post on May 13: "Because, like 90% of the fake nonsense I used to share on the internet as a mommy blogger writing about my fake life and oh-so-happy marriage, they are pure bulls---."
She also slammed other mommy bloggers: "Why do you put exclamation points after every f----- sentence!? Why is this a thing?? I get it, you want to be seen as positive and really excited about a brand or product or experience or whatever the hell you’re writing about. But nobody talks like that in real life. If you do, nobody actually likes being around you."
Denise has gotten backlash for her posting, including personal insults.
Ericka Souter, editor of the popular mommy blog site Mom.me, told ABC News: "What Josi is expressing about the insincerity of her posts is a problem with all social media whether you're a mommy blogger or not. Because we have this habit of only posting the most perfect images that make our lives look incredible. Lives are just as messy as they are fun."
"I feel better about myself so I don't have the constant insecurity and need to post constant cheerful, positive messages online," Denise told ABC News. "It's definitely a relief to be able to be authentic."