The Chicago Tribune tried to get into the Olympic spirit on Aug. 7 when it tweeted a picture and the following line about trapshooter Corey Cogdell: "Wife of a Bears' lineman wins a bronze medal today in Rio Olympics."
The newspaper, according to Mediaite, got slammed on Twitter by multiple users for referring to Cordell as the wife of a football player (Chicago Bears' Mitch Unrein) and not mentioning her name.
Her name is Corey Cogdell-Unrein, not 'wife of....' -- and she just won her 2nd bronze medal. Welcome to 2016.
you misspelled Olympian Corey Cogdell.
Corey Cogdell. Her name is Corey Cogdell [Chicago Tribune]. She won an Olympic bronze medal for trap shooting.
Try using her name? COREY COGDELL. You're welcome. Time to end the #sexism, [Chicago Tribune].
Husband of Olympic medal winner Corey Cogdell plays football for the Chicago Bears #FixedIt #Sexism.
Dear [Chicago Tribune], your headline is broken (aka horribly sexist). How about: 'Corey Cogdell wins Olympic bronze!'
embarrassing, sexist headline from [Chicago Tribune]. Huge congrats to Corey Cogdell!!!!! #name.
Her name is Corey Cogdell, Chicago Tribune. She earned it regardless of her husband. Terrible wording.
This is Corey Cogdell, and everyone at the Tribune who let this headline happen should be fired into the sun.
[Chicago Tribune], I’ve detailed why your article purportedly on Corey Cogdell-Unrein is sexist and reprehensible.
COREY COGDELL, [Chicago Tribune]. Congrats on the most sexist headline I’ve read in a long time.
HER name is Corey Cogdell.
Huge eye-roll to the Chicago Tribune. She isn’t just 'wife of…' She is a human named Corey Cogdell-Unrein.
Either 'being a wife' is now an Olympic sport, or Tribune should tweet Corey Cogdell-Unrein is a shooting medallist.
In response to the angry tweets, the newspaper tweeted a link to a new article about the Olympian on Aug. 8: "Here’s more about three-time U.S. Olympian Corey Cogdell-Unrein and her bronze medal performance in Rio."
Beyond Twitter, the primetime TV ratings for the Olympics in Rio have not been good for NBC except for a few competitions, reports Variety.
The numbers went up to 29.7 million total viewers on Aug. 7 when swimmers Katie Ledecky and Michael Phelps and gymnast Simone Biles competed. However, Aug. 6 was nine million less, and the total viewers for the opening ceremonies on Aug. 5 were the worst for a Summer Olympics since 1992.