A new commercial for the Moschino Barbie doll features a young boy (video below).
"Moschino Barbie is so fierce!" the boy says as he holds the doll's purse, notes the Advocate.
Later in the ad, a tiny cell phone rings, and the boy announces, "It's for you, Moschino Barbie," and winks at the camera.
Some speculate that Barbie may be moving towards gender-neutral toys.
According to Vogue, the entire run of the doll, about 700 of them, sold out for $150 a pop within an hour of going on sale. The collectibles are already up for resale on eBay for between $400 and $800.