Bomani Jones, an African-American sports journalist at ESPN, appeared on the cable channel's "Mike and Mike" show on April 7 where he showed off his "Caucasians" shirt (video below).
The shirt was designed to look like the Cleveland Indians logo, notes RawStory.com, but featured a white Chief Wahoo and a money sign instead of a feather.
Jones told ESPN's Molly Qerim:
It’s just like the Cleveland Indians shirt, exactly the same as the Cleveland Indians shirt with just one small change. That’s it. ... I think the money sign is very helpful because people still buy this stuff. The reason they won’t get rid of Chief Wahoo, which is completely indefensible, is because they can still sell stuff with it.
They can say they’re going to de-emphasize it, but they’re not going to set money on fire. So yeah, I just thought it was the exact same thing and I could see the value in the design. So I was like hey, we might as well give this a run.
Cleveland Indians owner Paul Dolan told The Plain Dealer in an April 1 article: "We have gone to the Block C as our primary mark. Clearly, we are using it more heavily than we are the Chief Wahoo logo."
Dolan said there are "no plans to get rid of Chief Wahoo, it is part of our history and legacy," and added, "We do have empathy for those who take issue with it. We have minimized the use of it and we'll continue to do what we think is appropriate."
Back in the ESPN studio, Jones said, "What we have here is the same thing that goes on with the logo for the Cleveland Indians, so to have a problem with the logo of this would be to have a problem with the Indians. But if you're quiet about the Indians, and now you got something to say about my shirt, I think it's time for introspection."
Unidentified sources told TMZ that "ESPN freaked out" and asked Jones to cover up the shirt, so he partially zipped up his jacket.
ESPN later told TMZ: "As the show progressed, we felt Bomani had made his point and had openly discussed why he was wearing the shirt, and we wanted to keep the focus to the topics of the day."