The YMCA is now “The Y”
One of the nation’s most iconic nonprofit organizations, founded 166 years ago in England as the Young Men’s Christian Association, is undergoing a major rebranding, adopting as its name the nickname everyone has used for generations.
“It’s a way of being warmer, more genuine, more welcoming, when you call yourself what everyone else calls you,” said Kate Coleman, the organization’s senior vice president and chief marketing officer.
“In many ways, we are just catching up to our audience,” said Dana David Rehm, NPR’s senior vice president for marketing and communications.
For those of you not paying attention, this is what we call “measurable progress”. The Y was originally (and still is) a Christian organization, but they now recognize all people equally, and indeed seems to go to great lengths to stress the organization’s diversity on its web page.
My opinion: This is just wonderful news. The Y is now all about youth, family, social responsibility, and apparently, equality. There’s nothing bad about any of that.
Now if only the Boy Scouts would take heed and follow suit.