New Samuel Adams Beer Ad Drops ‘God’ Reference From Declaration Of Independence (Video)


A new Samuel Adams beer commercial has uncorked some controversy because it quotes from the Declaration of Independence but leaves out a portion that references God, ABC News reported.

The ad asks, “Why name a beer after Samuel Adams?” The actor in the commercial then goes on to say, “All men are created equal, that they are endowed with certain unalienable rights: life, liberty and the pursuit of happiness.”

The actual document reads, “…that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness.”

Since the commercial was released, Samuel Adams’ Facebook page has been flooded with both positive and negative comments about the ad.

The company issued a statement acknowledging that the omission was intentional:

The Beer Institute Advertising Code says, ‘Beer advertising and marketing materials should not include religion or religious themes.’ We agree with that and try to adhere to these guidelines. While we understand your objection to the omission of the phrase “by our creator” in other circumstances (after all, they occur in the Declaration of independence which Samuel Adams signed and helped author) we believe it would be outside our industry guidelines to invoke those religious words in a beer commercial.

The commercial is below: 

Sources: ABC NewsCBS Local


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