As part of a new advertising campaign, ‘Mike and Ike' candy, who are apparently gay, recently announced they are breaking up so that Ike can pursue a career in the arts and Mike can fulfill his dream of becoming a music legend (video below).
The candy company hopes that the “fight” between Mike and Ike can win the treat more attention among consumers. New ads feature one of the character's names scribbled through (pictured, left).
The fight did grab the attention of Family Research Council president Tony Perkins, who is upset that Mike and Ike were ever a gay couple.
Perkins said today on his radio bulletin: "It's just another subtle example of society chipping away at the value of marriage. And I don't know what's more disturbing, that advertisers think divorce appeals to kids or that sexualizing candy will make people buy more. After a year-long build-up, the company will reveal if the couple reconciles. Until then, look for Mike & Ike to have a distinctly liberal flavor."