Atheists have unleashed a conventional, tech-free weapon in their ongoing crusade to unearth fellow atheists: the inflammatory billboard.
A national atheist group based in New Jersey called American Atheists is targeting Muslims and Jews with strategic billboards printed in both Hebrew and Arabic.
The group plans to unveil the Arabic sign over Broadway in Paterson, New Jersey. Paterson is a poor city in north Jersey with a large Muslim-American community. The Hebrew sign will launch in an Orthodox Jewish section of Williamsburg, Brooklyn, New York.
The billboards read, "You know it's a myth...and you have a choice." The same text is printed in English and Hebrew or English and Arabic. Both signs also display the word for "God" in the each native tongue.
American Atheists president Dave Silverman insists that the signs aren't meant to offend, but rather to reach isolated members of religious communities who may want to explore a secular lifestyle.
"Those communities are designed to keep atheists in the ranks," says Silverman. "If there are atheists in those communities, we are reaching out to them. We are letting them know that we see them, we acknowledge them and they don't have to live that way if they don't want to."
The billboards are supposed to remain in both locations for one month. American Atheists paid $15,000 for each display.