The Centre for Inquiry Canada, an atheist group, says their billboard was rejected for placement by Pattison Outdoor, a billboard company in Vancouver, British Columbia, Canada.
Now, the Centre for Inquiry Canada (CFI) may file a human rights complaint with the B.C. Human Rights Tribunal against Pattison Outdoor.
According to GlobalNews.ca, the ad shows a young woman with a cup of coffee and the words “Jenn 13:1. Praying won’t help. Doing will” and “Without God, we’re all good.”
“We made every effort to avoid this situation by making the ads as soft and as gentle as possible,” said CFI spokesperson Pat O’Brien. “We just promote our particular world view, which is a humanistic, secular world view."
O’Brien claims that Pattison Outdoor said the ad didn’t meet their guidelines and asked the CFI to redesign it, but the CFI cannot afford to do so. The original ad was made possible by a $20,000 donation.
The Vancouver Sun reports that the The B.C. Human Rights Code does not allow companies to discriminate without a “bona fide and reasonable justification” that cannot be on the basis of “race, color, ancestry, place of origin, religion, marital status, family status, physical or mental disability, sex, sexual orientation or age.”
Sources: The Vancouver Sun and GlobalNews.ca