In an effort to avoid the upcoming fiscal cliff, Starbucks’ CEO Howard Schultz asked Starbucks employees in Washington D.C. to write “Come Together” on coffee cups Thursday and Friday, reports CNN.
In a letter to Starbucks employees made public today, Schultz wrote: "Rather than be bystanders, you and your customers have an opportunity, and I believe we all have a responsibility, to send our elected officials a respectful but potent message, urging them to come together to find common ground."
Starbucks plans to buy ads in the Washington Post and the New York Times for its “Come Together” campaign.
Schultz, a Democrat, believes the possibility of a fiscal cliff is having a negative effect on the economy (video below).
A Starbucks spokesperson did say that writing “Come Together” on cups is voluntary and that employees can opt out if makes them feel “uncomfortable."