Rob Maness, a Tea Party candidate, is currently running against U.S. Sen. Mary Landrieu (D-La).
In a new ad (video below), Maness talks about how people must be "tough" in Louisiana because the "alligators could eat you alive."
Maness shows several clips of adult-size alligators in the beginning of the ad.
"When I get to Washington, I'lll stand up to the big spenders," says Maness. "I'll fight to repeal Obamacare and I'll protect our gun rights."
"Louisiana needs a senator that’s going to stand up to the career politicians and the alligators,” adds Maness, notes The Hill.
Towards the end of the advertisement, the former Air Force colonel sits on top of a small alligator and wraps what appears to duct tape around its junior jaws.
Maness doesn't mention in the ad what he will do for the 8 million people who are currently covered by Obamacare, notes Politico.com.
Another 4.8 million are covered via Obamacare's expansion of Medicaid and the Children’s Health Insurance Program (CHIP).
Maness, who has been endorsed by former half-term Alaska Governor Sarah Palin (R), told ABC News, "An alligator appears to be a dangerous animal that lies in wait to devour whatever it can, because it’s always hungry, and in that way, the gators are not unlike liberal politicians. They’re willing to destroy every last vestige of our liberties and our independence.”