Rush Limbaugh, the conservative radio pundit famous for his on-air rants and questionable behavior away from the microphone, may be dropped by the Chicago Cumulus radio station WLS 890 am.
Daily Kos reported Cumulus is denying the allegation, but one of Limbaugh’s most recent Facebook posts is fueling speculation. He wrote, “Now that I've outgrown the 25-54 demographic, I'm no longer confident that the way I see the world is the way everybody else does. I've gotten old enough now that there are younger people, generationally younger, who have an entirely different view, an entirely different experience.”
Veteran media reporter Robert Feder wrote that Limbaugh’s show would be dropped by the end of March. An unnamed source allegedly told Feder the show was being taken off the air due to poor ratings and lack of advertising revenue. “It’s impossible to sell,” the source said.
IHeart Media, which broadcasts Limbaugh’s program to more than 500 radio stations, reported losing $309 million last quarter, adding to their substantial debt.
Limbaugh has also proved to be increasingly unpopular. More than 126,000 people have signed a petition protesting his presence on the radio, citing his “blatant racism, sexism, and anti-lgbt bigotry on our public airways.”