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Romney Etch A Sketch: Let the Fallout Begin

The fallout from the Mitt Romney staffer's ill-advised "Etch A Sketch" comment was almost immediate and shows no sign of letting up.

In case you missed it, Romney adviser Eric Fehrnstrom appeared on CNN on Wednesday and was asked whether Romney has skewed too far right during the primaries, and if that would hurt him in a general election. He said this:

Within hours GOP opponents Rick Santorum and Newt Gingrich had purchased Etch A Sketches and were campaigning with them:

Romney's later offered a lame explanation:

Even the maker of Etch A Sketch is getting in on the act. Ohio Art Co. said in a statement to Fortune magazine:

"Happy to see Etch A Sketch, an American classic toy, is DRAWING attention with political candidates as a cultural icon and important piece of our society. A profound toy, highly recognized and loved by all, is now SHAKING up the national debate. Nothing is as quintessentially American as Etch A Sketch and a good old fashioned political debate.

We are pleased with the added attention being drawn to Etch A Sketch which is truly one of the most recognizable, iconic and fun toys ever developed. As one of the most classic toys of all time, Etch A Sketch has always sold particularly well with today's consumer. It is too early to tell, but we are hopeful to see if there is an uptake in sales given this recent exposure."


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