"Morning Joe" hosts Joe Scarborough and Mika Brzezinski went after President Donald Trump after he retweeted a comment calling the MSNBC show "fake news."
It all started when White House Director of Social Media and assistant to the president Dan Scavino Jr. tweeted, "Fake News: Morning Joe Scarborough ... Caught Pretending Pre-Taped Day After Thanksgiving Show Was Live," alongside a link to a similarly-titled Breitbart article.
After Trump retweeted it, writing, "The good news is that their ratings are terrible, nobody cares!" the hosts fired back in a series of now-deleted tweets.
"You care," Scarborough responded, according to the Daily Mail. "Oh, how you care so much."
He also tweeted, "Still watching I see. You remain our most obsessed viewer."
"We finally know who the single-sourced anonymous viewer was who whined to the Washington Post," Brzezinski tweeted, adding the hashtag "#MouthBreather."
Brzezinski was referring to the complaints that the usually-live show was pre-taped to air on Nov. 24, the day after Thanksgiving. The report was first published by The Washington Post, after a longtime viewer noticed that the program did not present any breaking stories and contacted the media outlet to find out if the show was "fake news."
"I was quite flabbergasted by the way they were so deceptive about this ... especially when they are always so quick to castigate lying [or] deception they attribute to others," the anonymous viewer told The Post.
Though the episode did not have the "Live" graphic on screen, there were no overt mentions that it had been previously recorded, and the hosts even started the show with Thanksgiving banter, joking about football and the turkey that Brzezinski said she cooked.
"Day after Thanksgiving!" she said at the top. "Hoo! I'm stuffed."
An MSNBC executive told The Post that the hosts were "having fun" with the recording.
"There was no intention to trick viewers," the executive added. "Would it have helped if there was a disclaimer [indicating a delayed broadcast?] Maybe. But that's not typically done."
The liberal co-hosts have a longstanding feud with Trump that began during the 2016 presidential campaign and escalated after the president called the pair "low I.Q. Crazy Mika" and "Psycho Joe" on Twitter and stated that Brzezinski was "bleeding badly from a face-lift" during a past interaction between the host and Trump.
"President Trump launched personal attacks against us Thursday, but our concerns about his unmoored behavior go far beyond the personal," the pair responded in a Washington Post op-ed. "America's leaders and allies are asking themselves yet again whether this man is fit to be president. We have our doubts, but we are both certain that the man is not mentally equipped to continue watching our show, 'Morning Joe.'"
Sources: Daily Mail, The Washington Post (2), Dan Scavino Jr./Twitter, Donald J. Trump/Twitter (2) / Featured Image: U.S. Department of State/Flickr / Embedded Images: Gage Skidmore/Flickr, U.S. Department of State/Flickr