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Let the Hype Begin for Sarah Palin's "Going Rogue"

Get ready for next week to feel like a repeat of the fall of 2008, when the world was introduced to the then little-known governor of Alaska, Sarah Palin. We get to do it all over again, as the failed Vice Presidential candidate's memoir, "Going Rogue: An American Life" is released November 17th.

Her book tour will take her all over the country and all over television. She already has a date with Oprah Winfrey, and repeated appearances on Fox News can't be far behind. Nor can a Tina Fey impersonation on "Saturday Night Live."

Publisher HarperCollins is betting big on Palin. The first printing will be huge -- 1.5 million books. In contrast, just after he died, Sen. Ted Kennedy's new book got the same first printing of 1.5 million -- and he's a political icon. The book is already the number 1 best seller on

While the public has not yet seen the book, some associates of Palin received copies last week. Based on conversations with those who have either seen the book or been briefed on it, Time magazine was able to cobble together a list of what readers should expect:

-- just five chapters—but they are very, very long.
-- some score settling with McCain aides she believes ill-served her (names will be named).
-- a hearty bashing of the national media.
-- an account of how her upbringing shaped her maverick sensibilities.
-- a testimonial to the importance of faith in her life.
-- a warm and personal tone, written in Palin's own voice, despite the involvement of a collaborator.

And what they shouldn't expect:

-- Don't look for hefty policy prescriptions.
-- Once source who has seen “Going Rogue” says it does not include an index. That would give Palin a subtle revenge on the party's Washington establishment, whose members tend to flip to the back pages and scan for their own names. If they want to know what Sarah Palin has to say about them, they will have to buy the book—and read the whole thing.

Palin finished the book in record time, in September, just four months after she signed her deal. Of course, she had a lot of time on her hands, after resigning as governor of Alaska in July, abandoning the state after just two and a half years on the job.


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