"Morning Joe" commentator Joe Scarborough compared President Donald Trump's now viral "covfefe" tweet to a child making a mess in their shorts.
During the MSNBC morning show, Scarborough and co-host Mika Brzezinski were discussing the president's apparent typo in a recent tweet, which read: "Despite the constant negative press covfefe."
The tweet remained on the president's Twitter page for several hours before being deleted, and White House press secretary Sean Spicer refused to categorize "covfefe" as a typo.
"The president and a small group of people know exactly what he meant," Spicer told the White House press corps when asked why the tweet remained on the site when it clearly contained an error, according to Uproxx.
Trump himself addressed the incident, tweeting, "Who can figure out the true meaning of 'cofveve' ??? Enjoy!"
Brzezinski reminded Scarborough of their conversation before the show, when Scarborough said the explanations coming from the White House were akin to a child soiling their pants and saying it's a good thing instead of admitting the mistake.
"Well, yes. It would be like somebody pooping their pants and then people looking at it and saying, ‘Oh, that’s modern art, don’t you understand?'" Scarborough explained. "'I am making a statement against Russian aggression in Crimea. And so this is my statement, and if you don’t get it, then there is something wrong with you, not me.'”
Scarborough was also critical of Spicer's refusal to admit the mistake, as well as expressing chagrin at the fact that Trump seems to have staff and supporters willing to defend everything he says.
The Hollywood Reporter found that MSNBC ratings have surged in recent months, luring weeknight cable news viewers away from Fox News for the first time in 17 years. Fox News remains the most-watched cable news network, but MSNBC's Rachel Maddow's solo news hour program became the most popular show on weeknights.
"The Rachel Maddow Show" had an "unprecedented victory" in its total numbers of viewers. It gave MSNBC its largest 9 p.m. audience in the network's history, with an average of 2.6 million, noted The Hollywood Reporter.
The cable news upswing is likely to continue with a president in office who has a a penchant for making news.
The first quarter in 2017 saw "Morning Joe" become the most-watched morning news program in MSNBC history, beating CNN's morning program for the 25th consecutive month, according to TV Newser.