Love it. From UKs' ChurchAds.net image, with the words ''He's on his way'' is the latest in a series of Christian Christmas advertising campaigns and follows an image last year of the nativity as a bus stop....
Francis Goodwin, chairman of ChurchAds, said: ''This is the kind of thing proud 'parents-to-be' show their friends and family - passing round the scan of the baby, or even pinning it up in the office.
''Our poster reflects this new way of announcing the news of a new arrival and places the birth of Christ in an ultra-contemporary context.''
The Rt Rev Stephen Cottrell, the Bishop of Reading, said: ''For many parents pregnancy gets real when you see the image from the ultrasound scan. It tells you something is actually kicking off.
''We've got so used to the tinsel wrapped cosiness of the carefully packaged 21st century consumer-fest Christmas, that its astonishing reality - an actual pregnancy, a God come down to Earth - is easily missed.''
The Church Ads site adds:
Research has revealed that 85% of people agree with the statement that "Christmas should be called Christmas because we are still a Christian country". But it also shows that only 12% of adults know the facts of the Christmas story in any detail.
So if we Christians really want to keep Christmas focused on Christ, we must constantly re-tell the story of his birth in ways which engage positively with the public's interest....
Our vision is to reach 40 million people by seeing the poster displayed on 2010 bus shelter sites and the radio commercials aired on 200 stations.
It's sad to see European Christianity has spiraled downward so much they are to the point of asking whether "Christmas should be called Christmas."
Still, the ad makes a good point about Jesus and collaterally gives food for thought on the abortion question. Pregnant mothers in crisis today may not be contemplating aborting Him, but they're contemplating killing another someone.